The Best London Sample Sales in April 2023

If you live in London, you’re lucky enough to have countless designer sample sales at your fingertips. We’re talking Isabel Marant, Dolce & Gabbana, MaxMara and so many more.

Sample sales offer a chance to get designer items at a mere fraction of their original cost. As the name suggests, the items on sale are previous press or design samples from the designers in question, so they can’t be sold for full price (nor can they be returned most of the time).

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This type of sale is typically the fashion industry’s trick to sell off excess stock, prototypes, or end-of-season items.

The excitement around London’s sample sales stems from the thrill of unearthing hidden gems from various brands, from designers to independent labels. 

Shoppers eagerly queue up, often well before the doors open, in anticipation of snagging their desired items at unbelievable discounts.

READ MORE: The Spring Sales Are On – Here’s Our Edit of the Best Pieces to Shop Now

For those fortunate enough to reside in London, attending sample sales is a breeze. However, even if you’re not nearby, there are also plenty of monthly online sample sales to explore.

Here are the sample sales happening this April that you need to know about.

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Get the vibrant, feminine collection explicitly crafted for the modern woman for up to 70% off.

WHEN: 18th – 19th April 2023

WHERE: Showcase, 12 Regent Street, St. James’s, London, SW1Y 4PE

Event details here.

Sadly you need a confirmed invite from Arlettie to attend the sale. You’ll be able to find women’s and men’s ready-to-wear, footwear, leather goods, and accessories there.

WHEN: 19th – 22nd April 2023

WHERE: Arlettie, 13-14 Margaret Street, London, W1W 8RN

Event details here.

You need a confirmed invite from Arlettie to attend this sale. The four-day event requires booking, and you’ll be able to find ready-to-wear, accessories, and footwear for men and women.

WHEN: 12th – 15th April 2023

WHERE: Arlettie, 13-14 Margaret Street, London, W1W 8RN

Event details here.

It’s free entry for the SS23 sample sale for LUXE. Find multiple brands, including JESSICA RUSSELL FLINT, Huit 8 lingerie, Dolores Cortés swimwear, Laurence Tavernier nightwear, and West Seventy Nine activewear.

WHEN: 30th March – 12th April 2023

WHERE: 341 Portobello Rd, Notting Hill, London, W10 5SA

Event details here.

Booking is required at this exclusive event.

WHEN: 5th – 8th April 2023

WHERE: The Block, 10 White Lion St, London, N1 9PD

Event details here.

Booking is required at this four-day, invite-only event. Expect to see ready-to-wear, leather goods, footwear, and accessories.

WHEN: 26th – 29th April 2023

WHERE: Arlettie, 13-14 Margaret Street, London, W1W 8RN

Event details here.

Expect up to 80% off YMC, Folk Clothing and Oliver Spencer products. Please note booking is required!

WHEN: 13th – 16th April 2023

WHERE: The BOX, 4-6 Ram Place, (Off Chatham Place), London, E9 6LT

Event details here.

It’s free entry to the AllSaints spring warehouse sale, with a mixture of occasion wear, leathers, footwear, and accessories.

WHEN: 5th – 8th April 2023

WHERE: The Truman Brewery, Brick Lane, East London, E1 6QR

Event details here.

Get up to 75% off luxury bags, luggage, and accessories from Herschel.

WHEN: 21 – 23rd April 2023

WHERE: Showcase, 12 Regent Street, St. James’s, London, SW1Y 4PE

Event details here.

Your chance to shop iconic gold and silver jewellery at up to 75% off.

WHEN: 25th – 28th April 2023

WHERE: Chicmi Online Shop